The ASOS affiliate program is a great opportunity for bloggers, influencers, and content creators to turn their fashion and lifestyle content into profit. ASOS has become a major online retailer since its launch in 2000, offering a huge range of fashion-forward clothing, shoes, accessories, and beauty products. In this guide, you will find everything you need to know about the ASOS affiliate program, its commission rates, how to apply, and tips to earn money.
What is the ASOS Affiliate Program
The ASOS affiliate program works on a commission basis, where members earn money by promoting ASOS products via unique referral links. When a customer clicks on these links and makes a purchase, the affiliate earns a percentage of the sale. This program will be most interesting for fashion bloggers and lifestyle influencers because ASOS has great brand recognition and a wide range of products.
Main Features of the ASOS Affiliate Program
- Affiliate Commission: Affiliates can earn between 0.8% and 7% commission, depending on the network and listed products. A typical commission rate is 5% per sale.
- LinkedIn sets the cookie duration for tracking referrals to be usually 30 days. In this way, if a customer clicks on an affiliate link but then does not buy right away, the sale will still be credited to the affiliate if it takes place within this time.
- Product Range: ASOS has one of the largest inventories with more than 85,000 items, helping provide customers with a one-stop shop for everything, including men’s and women’s clothes, shoes, jewelry, accessories, and beauty. The brand often introduces new items to its inventory to be in line with fashion trends.
- Worldwide presence: With the affiliate program present in over 190 countries, affiliates are exposed to a greater audience. This global reach increases sales and commissions potential.
How to Join the ASOS Affiliate Program
It is simple to join the ASOS affiliate program, it involves a few steps as follows:
- Make sure your blog or social media is in line with ASOS social values and you have decent traffic. It must be High-quality fashion or lifestyle-related content.
- Register through an affiliate network like SOVRN. During the application process, you will have to provide information about your website or social media channels.
- ASOS will review your application, and it should take about 4-6 weeks for your account to be approved. This allows them to determine if your platform fits their marketing purpose.
- After approval, you will get a unique tracking link and promotional materials, including banners, text links, and performance reports.
- Share your affiliate links through blog posts, social media, videos, or an email newsletter.
Promotional Strategies that Work
Here are some tips on how to promote your ASOS affiliate link to earn the most:
Identify Your Niche
By picking a more specific niche in fashion, you can reach the targeted audience much better. For example:
- Fashion Enthusiasts: Focus on current trends and seasonal styles.
- Sustainable Fashion Advocates: Promote eco-friendly collections offered by ASOS.
- Beauty Lovers: Highlight beauty products available on the platform.
Create Engaging Content
Content creation is crucial for driving traffic and converting clicks into sales:
- Lookbooks: Curate seasonal lookbooks featuring ASOS products to inspire your audience.
- Product Reviews: Share honest reviews of specific items to build trust with your followers.
- Style Tips: Offer styling advice that incorporates ASOS products.
Leverage Social Media
Social media platforms like Instagram, TikTok, and Pinterest are powerful tools for promoting affiliate links:
- Use visually appealing images of outfits styled with ASOS items.
- Create short videos showcasing product hauls or styling tips.
- Engage with your audience through polls or Q&A sessions about fashion trends.
Email Marketing
Email marketing remains one of the most effective ways to drive sales:
- Segment your email list based on demographics or interests.
- Send targeted emails featuring new arrivals or seasonal promotions from ASOS.
- Include personalized recommendations based on previous purchases or browsing behavior.
Commissions and Payouts Explained
Affiliates get paid via PayPal once a month after reaching a minimum payout of $50. This means that affiliates can get compensated in a timely manner for helping to promote ASOS products. The payment structure may vary based on:
- Commission Rates: Commissions (from 0.8% to 7%) vary by product category and network type, as discussed above.
- Large AOV: The average order value is over $75, which results in larger commissions for affiliates.
Affiliate Tools and Resources
ASOS gives affiliates a few things to help them promote:
- Promotional Materials: The Affiliates have access to a variety of banners, images, videos, and text links, which they can use on their websites, social networks, and others.
- Account Managers: Affiliates may receive help from account managers with best practices and news about product launches.
- Performance Reports: Using analytics tools, the affiliate dashboard enables affiliates to monitor performance metrics such as clicks, conversions, and earnings.
Pros and Cons of the ASOS Affiliate Program
Like any affiliate program, there are advantages and disadvantages to consider before joining:
Pros
- Strong Brand Recognition: Partnering with a well-known retailer like ASOS can enhance your credibility as an influencer or blogger.
- Diverse Product Range: With thousands of products available across various categories, affiliates have plenty of options to promote.
- Competitive Commission Rates: The potential for earning significant commissions makes it an attractive choice for many marketers.
Cons
- High Competition: The fashion affiliate space is crowded with numerous influencers promoting similar products, making it challenging to stand out.
- Approval Process Duration: The lengthy approval process can be frustrating for new affiliates eager to start promoting immediately.
- Geographical Limitations: The program may not be available in all countries; it’s primarily targeted at top-tier markets like the UK, US, Canada, Australia, Germany, France, Italy, Spain, and Ireland.
Ways to Make More Money as an ASOS Affiliate
To give yourself a better chance of making the most of the ASOS affiliate program:
- Quality content matters: You should always provide high-quality content, which will definitely reflect your audience interest and preference.
- Follow the Trends: Be aware of the fashion trends and seasonal changes to promote the products accordingly.
- Use Social Proof: Include testimonials or user-generated content of happy customers wearing ASOS products.
- Try Out Different Platforms: Don’t stick to only one platform, be it your blogs, social media platform (Instagram Reels/TikTok), Youtube videos, or email newsletters, to have an audience reach on all possible platforms.
- Connect with your Audience: Reply to your followers whenever they ask about any fashion tips or product-related questions in comments or messages. This keeps them engaged and encourages them to make purchases using your links.
5 alternatives to the ASOS affiliate program.
Below are five ASOS affiliate program alternatives, along with their strengths, commission models, and target groups.
1. ZARA Program
Zara is a famous global fashion brand known for its trendy and fashionable clothing. Affiliates can get a chance to promote a wide range of products such as apparel for men, women and children.
- An affiliate earns as much as 3.50% on each sale. This might be lower than some of their competitors, but ZARA has a strong brand and a loyal customer base that can translate into a high volume of sales.
- Referrals are usually tracked via cookie, which can last approximately 30 days, which is plenty of time for an affiliate to earn commissions from sales.
- If your blog has anything to do with lifestyle and fashion, ZARA is sure to appeal to you as the brand primarily caters to consumers leading an active fashion lifestyle with contemporary style without the heavy price tag.
2. REVOLVE Program
REVOLVE is a high-end and designer fashion brand collection. For influencers focusing on a higher-end audience with an interest in luxury fashion, the REVOLVE affiliate program is a great option to promote.
- Affiliates receive a 5% commission on purchases made through their links. And since products sold on REVOLVE are at a higher price point, this can lead to strong commissions per sale.
- The cookie duration is usually 30 days. It gives visitors time to purchase after clicking an affiliate link.
- REVOLVE attracts a more fashion-forward audience that values quality and trendiness, which is appropriate for luxury fashion-oriented influencers.
3. H&M Program
H&M is famous for its affordable and trendy clothing options. The H&M affiliate program allows partners to promote a vast selection of fashionable items at competitive prices.
- Affiliates can earn up to 10.5% in commissions per sale. This attractive rate makes it one of the more lucrative options in the fashion affiliate space.
- The cookie duration is generally set at 30 days, which provides affiliates with a decent timeframe to convert clicks into sales.
- H&M appeals to a broad audience, including budget-conscious shoppers looking for stylish options, making it suitable for various types of content creators.
Joining is simple! Go to the H&M affiliate program requirements page.
4. SHEIN Program
SHEIN is famous for its variety of cheap clothes. The SHEIN affiliate program is an opportunity to share new, trendy styles at affordable prices.
- Depending on the type of partnership in place, affiliates earn 10% to 20% per sale. Many affiliates will love this high commission rate.
- Cookies last for 30 days, allowing affiliates to receive payment for any purchases made by customers within this period.
- The best influencers to use SHEIN are the ones targeting Gen Z and Millennial shoppers with an interest in fast fashion trends.
Head over to the SHEIN affiliate program page and use our step-by-step guide to join this program.
5. The Organic Basics program
Organic Basics offers sustainable and organic clothing. This program is ideal for influencers who are interested in promoting sustainable practices within the fashion industry and encouraging eco-friendly fashion choices.
- Affiliates receive between 10% and 15% per sale, which is a competitive rate for sustainable fashion.
- The affiliate has 30 days to get that customer to make a purchase.
- This program is perfect for affiliates with eco-conscious audience who consider sustainability when making clothing choices.
Conclusion
For fashion bloggers and influencers, the ASOS affiliate program is an ideal way to monetize their content. ASOS offers competitive commission rates, a wide variety of trendy products, powerful tracking tools, and resources for affiliates to start promoting their recommended items. Affiliates can ensure they make the most of it by using niche-targeted promotional methods as well as global social media channels alongside their creative content production ideas.
That’s a wrap! Don’t forget to check other fashion affiliate programs for more opportunities. Also, follow us on Twitter, Facebook , Instagram and Pinterest for more facts and tips and updates.
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