The LEGO Affiliate Program is probably for you if you’re looking to make some extra money by recommending LEGO products that you already love. In this comprehensive guide, I’ll cover what the program is, how it works, how you can sign up for it, and how you can get the most out of it.
What Is the LEGO Affiliate Program?
LEGO affiliates can promote LEGO products and earn commissions. Once somebody clicks on your unique affiliate link and purchases something on LEGO.com, you get a cut of the sale. Bloggers, influencers and businesses can join this program to earn money by sharing their passion for LEGO.
Key Features of the LEGO Affiliate Program
| Feature | Details |
| Commission Rate | 3% to 5% per sale (varies by region and promotion) |
| Cookie Duration | 7 days (you get credit for purchases made within a week of the click) |
| Payment Schedule | Monthly |
| Minimum Payout | $50 |
| Affiliate Platform | Rakuten Advertising (Linkshare) |
| Promotional Materials | Banners, logos, product images, text links |
| Support | Dedicated affiliate support team |
| Product Range | Classic sets, licensed themes (Star Wars, Harry Potter, Marvel, etc.) |
| Special Perks | Early access to launches, exclusive offers |
LEGO Affiliate Program: Why Should You Join?
Trusted and Beloved Brand
LEGO is a name everyone knows, and for generations. This brand has such a reputation that it’s relatively easy to convince people to buy their products when so many people already like LEGO.
Wide Product Selection
From traditional bricks to sophisticated Technic sets and licensed themes, there’s something for all ages and interests. This variety means you can cater to diverse audiences.
Competitive Commissions
Now, 3–5% might not seem all that big of a deal, but please bear in mind that LEGO’s average order values are notoriously lofty for larger sets or collectable items. That means your income can build up quickly.
Exclusive Access and Support
Affiliates receive early access to new products, exclusive promotions, and lots of marketing materials which they can then use to increase their efforts. If you experience issues or need advice, the dedicated support team is helpful.
Flexible Promotion Methods
You can advertise LEGO products through blogs, YouTube videos, social media posts, newsletters, and even specific LEGO fans community.
Challenges and Things to Consider
The LEGO Affiliate Program is a great opportunity, but it does come with its challenges:
- There are many websites and influencers out there promoting LEGO, so you would need creativity and consistency to stand out.
- Standard toys’ commission is 3–5%, lower than some digital products or services. Volume and high-value sets should be your focus.
- The 7-day cookie length is fine but not the best in the business.
- Not all applications will get accepted. Ensure that your content is family-friendly and consistent with LEGO’s reputation.
How to Join the LEGO Affiliate Program
Joining the LEGO affiliate program is simple:
- Apply through the LEGO affiliate portal or via Rakuten Advertising.
- Submit Your Info: Enter data about your website, audience, and how you plan to promote it.
- Wait for Approval: After submitting your application, the LEGO Team will review to check whether your content aligns with their brand values.
- Access Your Dashboard: After you are approved, you will have access to your affiliate dashboard, links, and marketing materials.
- Promote: Start sending traffic to LEGO using your unique links and banners.
- Track Your Results: You can check clicks, sales and commissions in your dashboard.
- Get Paid: Cash in every month, but only if you meet the minimum $50 threshold.
Is the LEGO Affiliate Program Right for You?
The LEGO program is best suited for:
- Parenting Bloggers: ways to use LEGO (for learning or play).
- Toy reviewers: review and compare LEGO sets for various ages.
- YouTubers: Make build guides, speed builds, or set reviews.
- Educators: Recommend LEGO Education products for classrooms.
- Adult Fans (AFOLs): Talk about the more complex sets, MOCs (My Own Creations), and collectibles.
- Use social media: Post short builds or creative projects on Instagram, TikTok, or Pinterest.
Advanced techniques for maximizing your income
- Know Your Audience: If you know your Lego readers or followers are parents, teachers or adults Lego lovers (or AFOLs) themselves, focus your topic on things they are interested in. You might find that tips, tricks, and reviews of new sets you buy have higher clicks and conversions.
- Offer Interesting Content: Tutorials, set reviews, unboxing videos, creative building ideas are all interesting. Community members come to enjoy inspiration and real LEGO passion is contagious.
- Use social media: Instagram, Pinterest, and YouTube are great visual content platform. Posting short build videos with links to the sets you are sharing may help you get more clicks.
- Optimize for Google: If you write blog posts like “best LEGO sets for kids” or “LEGO Star Wars reviews,” you can get organic traffic from Google, which will result in more affiliate sales for you in the long run.
- Email Marketing: Send out emails with highlights of new sets, building tips, or exclusive LEGO deals.
- Be Informed: LEGO often releases newer sets or limited editions. Getting the word out on these early could lead to more interest and sales — and especially that of collectors. Target holiday seasons, birthdays, and back-to-school times when LEGO sales peak.
- Leverage Promotions: Whenever there is a sale or promotion by LEGO, mention it in your content. People will more likely buy when there is a deal.
Is the LEGO Affiliate Program Worth It?
In my experience, the LEGO Affiliate Program is a rewarding opportunity, especially if you’re genuinely passionate about LEGO. The brand’s reputation, wide range of products, and supportive affiliate team make it easy to recommend to others. While the commission rates are not the highest in the industry, the potential for high-value sales and recurring new releases keeps things exciting.
If you already create LEGO content or want to start, this program is a natural fit. It’s also a great way to monetize a hobby, connect with a global community, and even get early access to special sets. The key is to be authentic, creative, and persistent.
5 Alternatives to the LEGO Affiliate Program
Amazon Associates
As one of the largest and most popular affiliate programs out there, Amazon Associates features a huge selection of products ranging from LEGO sets to other top toy brands.
Pros:
- Expansive selection of products, including a variety of LEGO sets and other toy brands.
- High conversion rates from a world-class trusted brand.
- Great affiliate dashboard and reporting tools that are very easy to use.
- commission rates are up to 8% for the toys category.
Cons:
- 24-hour cookie (you only get paid if a user purchases within 24 hours of a click)
- For certain categories, the commission rates could be on the lower side.
- Amazon can change terms and rates anytime without prior notice.
Check out the Amazon Associates program requirements page to apply for the program.
Target Program
The Target affiliate program lets you promote many different types of toys, including toys from LEGO, through this massive U.S. retail giant.
Pros:
- It sells LEGO sets and similar toy brands.
- Attractive commission rates for the toys category.
- A 7-day cookie, which is longer than Amazon’s.
- It’s a popular retail brand and does quite a few promotions and sales throughout the year.
Cons:
- LEGO product selection is only limited to what Target carries, no exclusive LEGO sets.
- Restricted to US affiliates only.
- Minimum payouts and approval processes can be more stringent than other programs.
Head over to the Target affiliate program page and use our step-by-step guide to join this program.
eBay Partner Network
eBay is an international marketplace, where its affiliates have access to new, used, and rare LEGO sets in nearby, as well as other collectibles.
Pros:
- New, used, rare and discontinued LEGO sets from a worldwide marketplace.
- Depending on the high-value or collectible items, commission rates may be competitive.
- The cookie lasts 24 hours; commission is earned on completed sale.
- A full range of sellers, individuals and stores.
Cons:
- Stock and prices can differ greatly.
- Commission eligibility can be impacted by returns, disputes, etc.
- The affiliate dashboard from eBay is not as user-friendly as in some other networks.
Head over to the eBay affiliate program page and use our step-by-step guide to join this program.
Walmart Program
Walmart is a big retail chain in the U.S. with a wide range of toys available through their affiliate program, including LEGOs.
Pros:
- A shop that has a wide selection of LEGO and other toys.
- Toys and games pay good commission rates.
- The cookie lasts 3 days, which longer than Amazon
- A trusted brick and mortar retail brand with the possibility to buy online.
Cons:
- The commission rates tend to be lower than that of niche toy retailers.
- More focused on the U.S., not so global.
- Commissions are not applicable on certain categories of products.
Joining is simple! Go to the Walmart affiliate program requirements page.
Bricklink Program
Bricklink is a specialized marketplace dedicated solely to LEGO products, catering to enthusiasts looking for rare parts and custom builds.
Pros:
- Specializes in LEGO products, including rare and hard-to-find parts and sets.
- Community-driven marketplace with a loyal LEGO fan base.
- Potential for higher commissions on unique or collectible items.
- Appeals to serious LEGO enthusiasts and custom builders.
Cons:
- Niche audience, so traffic may be lower compared to mainstream retailers.
- Commission rates and cookie durations may vary by seller.
- Less brand recognition outside the LEGO hobbyist community.
Conclusion
The LEGO Affiliate Program is a fantastic way to turn your love for LEGO into a source of income. Whether you’re a blogger, YouTuber, educator, or social media influencer, you can earn commissions by sharing your passion and creativity. With a trusted brand, competitive commissions, and plenty of support, it’s an opportunity worth exploring.
If you’re ready to build your affiliate business brick by brick, I highly recommend giving the LEGO Affiliate Program a try. In my view, it’s one of the most fun and fulfilling affiliate programs out there.
Before you go, check the Disney Affiliate Program to boost your earnings. Also, follow us on social media to receive the best and latest affiliate programs out there:
Sources:
- www.lego.com/en-us/page/affiliate-program
Hello folk,
I’m here to provide you with tips, tricks, and guidance on how to join affiliate programs and monetize your sites or social media accounts. On the right of the site, you can find a list of categories. Just click on those that interest you and see the affiliate programs available. Join those that fit with your writing expertise and your target audience. If you like my posts, please give me a like here:
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