The Harrods Affiliate Program provides you with the opportunity to earn money (commissions) by referring users to their website. Harrods, based in London, is famous for its selection of high-end goods, such as fashion, beauty products, jewelry, homeware, and fine food. This is perfect for influencers, bloggers and website owners that have an audience passionate about luxury products and experiences.
What Is the Harrods Affiliate Program?
Affiliates can promote Harrods products on their website, blog or social media site by using the program’s unique affiliate links. If a reader clicks on these links and makes a purchase on Harrods.com, the affiliate gets paid based on the sale. The program is available on popular affiliate networks like Rakuten Affiliate and Awin Affiliate, and affiliates will have access to a suite of tools, from banners and product feeds to tracking dashboards, to support their marketing strategy.
Commission Structure and Cookie Length
Here are the commission rates by product category:
- For most products, the base commission ranges from 3% to 5%.
- 3% commission on beauty products only.
- The commission is 1% for jewelry and watches.
- Categories like furniture and gift cards do not earn any commission.
The program usually has a 30-day cookie period. That means that affiliates earn a commission on sales that occur within 30 days following a customer clicking on their affiliate link. This cookie period is pretty typical and gives enough time to receive potential purchases for customers.
Payment and Policies
Most affiliates receive payment once they reach a minimum threshold, typically $100. Payments may include wire transfers, PayPal or Payoneer, depending on what the affiliate network offers. It’s worth pointing out that Harrods has its own pretty hard-line pay-per-click policy in place – affiliates are not permitted to bid on Harrods’ brand terms or use their domain in paid search.
The Harrods Affiliate Program: The Pros and Cons
Pros:
- The high AOV (Average Order Value) of luxury items presents a lucrative passive income opportunity.
- The product list is extensive, encompassing several luxury categories such as fashion, beauty, accessories, and homeware.
- A decent cookie duration of 30 days; it gives you a better opportunity to make a commission on the sales of repeat visitors.
- Harrods supports the affiliates through promotional materials, such as banners, product feeds, and even special products.
- Affiliates incur no costs to join.
Cons:
- The target audience is exclusively composed of high-end luxury goods consumers, which may limit the potential number of customers.
- Commission rates are very low for some categories (jewelry and watches earning only 1%, for example).
- It is against policy to bid on Harrods’ brand terms in paid search.
- Commissions can be refunded upon product returns, which can affect how much money you earn.
How to Join the Harrods Affiliate Program
Joining the Harrods affiliate program is straightforward:
- Check the Harrods affiliate program page on Viglink.
- Sign up by completing the publisher application form, including your business and website information.
- Await approval, which typically takes a few days.
- Upon approval, you’ll be redirected to your affiliate dashboard, where you will receive your unique affiliate links and advertising materials.
You can start promoting Harrods products and earning immediately.
Tips to Maximize Earnings
To get great results with the Harrods affiliate program, make sure you are creating posts that showcase the luxury and prestige of Harrods products. For example:
- Write comprehensive product reviews like those for designer clothing or beauty products.
- Create gift guides for special occasions or holidays that highlight Harrods’ opulent giftware.
- Share lifestyle content that will attract upscale consumers with expensive taste.
Harrods targets high-spending customers, so your clientele may be a bit more specific than cheaper brands. I believe that this exclusivity can benefit you if your content is well-aligned with luxury shoppers, as the average order value is high and could lead to a decent commission, even with a smaller audience.
5 Alternatives to the Harrods Affiliate Program
Now that we’ve taken a look at the official Harrods affiliate program, these next five options will also pay you to promote luxury products.
The Lux Lair Program
Lux Lair carries authentic luxury designer fashions for less, with brands such as Prada, Dolce & Gabbana, Gucci, and Jimmy Choo. Affiliates receive a 7% commission, with an average order value (AOV) exceeding $300! The program has a 30-day cookie duration. Lux Lair also offers affiliates promotional coupon codes and a dedicated affiliate manager so you can get more conversions. A must-join program for affiliates in the luxury space who are targeting discount-orientated luxury shoppers without sacrificing brand integrity.
Pros:
- Offers authentic luxury designer brands like Prada, Gucci, Dolce & Gabbana, and Jimmy Choo at discounted prices, appealing to discount-oriented luxury shoppers without sacrificing brand integrity.
- 7% commission with a high average order value (AOV) over $300.
- 30-day cookie duration.
- Provides promotional coupon codes and a dedicated affiliate manager to help increase conversions.
Cons:
- Commission rate (7%) is moderate compared to some other luxury programs.
- Focus on discount shoppers may not appeal to affiliates targeting ultra-premium luxury buyers.
The Saks Fifth Avenue Program
Saks Fifth Avenue is a high-end luxury department store where you can find brands such as Balenciaga, Louis Vuitton, Burberry and Ralph Lauren. Affiliates receive up to 8% commission on a 30-day cookie window. The program makes it easier for affiliates to target higher-end shoppers, as they’re more willing to shop at Saks. It is a great offering for affiliates with fashion-forward, designer-label-centric audiences.
Pros:
- Prestigious and well-known luxury department store with brands like Balenciaga, Louis Vuitton, Burberry, and Ralph Lauren.
- Up to 8% commission with a high average order value (around $400).
- 30-day cookie duration (though some sources mention 14 days).
- Appeals to affiliates targeting high-end, fashion-forward audiences.
Cons:
- Commission rate can be relatively low, which may limit earnings despite high AOV.
- Cookie duration may be shorter than some competitors, reducing the window for earning commissions.
The Mugler Program
Mugler is renowned for its distinctive fashion style, showcasing bold and out-of-the-world designs. Their affiliate program offers an 8% commission and a 30-day cookie. Affiliates receive access to a product feed to choose merchandise to promote. This is the perfect opportunity for affiliates whose visitors are fashion-conscious and trend-savvy.
Pros:
- Offers an 8% commission rate, which is competitive.
- 30-day cookie duration.
- Access to a product feed for affiliates to select merchandise to promote.
- Suitable for affiliates with fashion-conscious, trend-savvy audiences interested in bold, distinctive designs.
Cons:
- Brand is niche and avant-garde, which may limit appeal to broader luxury audiences.
- Requires affiliates to have a good fit with the brand’s unique style and possibly higher follower counts for approval.
The Luisaviaroma Program
Luisaviaroma is a luxury shopping destination, with an array of designer clothing and accessories from the likes of Alexander McQueen, Balenciaga, Gucci, Valentino, Givenchy, and so many more. The program offers an 8% commission and a cookie length of 45 days, which is one of the highest in most programs. Luisaviaroma also sells home and furniture luxury items, so it may well appeal to affiliates covering both fashion and lifestyle niches.
Pros:
- Offers an 8% commission rate with one of the longest cookie durations at 45 days, increasing earning potential.
- Features a wide range of luxury brands including Alexander McQueen, Balenciaga, Gucci, Valentino, and Givenchy.
- Also sells luxury home and furniture items, appealing to both fashion and lifestyle niches.
Cons:
- Higher cookie duration and commission may come with stricter affiliate requirements or competition.
- The broad product range might require affiliates to be versatile in content to cover both fashion and lifestyle effectively.
The RealReal Program
The RealReal is a high-end consignment site that features authenticated designer apparel, bags, and accessories from labels like Gucci, Louis Vuitton, and Christian Dior. Affiliates receive commissions either per item sold or a percentage of the sale– an interesting mix. This offer is recommended for affiliates with an interest in sustainable luxury and second-hand designer goods.
Pros:
- Focuses on authenticated second-hand luxury goods, appealing to sustainability-minded consumers and affiliates.
- Offers commissions either per item sold or as a percentage of the sale, providing flexible earning structures.
- Features high-end brands like Gucci, Louis Vuitton, and Christian Dior.
Cons:
- Commission structure complexity (per item or percentage) might be confusing or less predictable for affiliates.
- Niche focus on consignment and second-hand luxury may not suit all luxury affiliate marketers.
Final Thoughts
The Harrods Affiliate Program a decent option for luxury niche affiliates. Commission rates may not be all that impressive compared to some other programs, but Harrods’ high average order value can make up for that. The 30-day cookie period is also more than fair and offers affiliates enough time to make commissions. However, affiliates should be aware that the target audience is more limited due to the high prices of Harrods products. Therefore, having a targeted audience interested in luxury items is crucial for achieving great success.
Does Louis Vuitton have an affiliate program? Find out the whole truth. And for more opportunities, check our Fashion Affiliate Programs section. Also, follow our social media accounts for the latest updated affiliate programs:
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