Affilka by SOFTSWISS has teamed up with Voluum to give affiliates and operators a whole new set of data tools. At first glance, it’s a partnership announcement. But look closer, and you’ll see a real shift: data-driven decisions made simpler, faster, more transparent.
Bringing Data Under One Roof
The heart of this integration is an API connection to Voluum’s click-tracking system. No more juggling multiple dashboards. Now, traffic and player activity sit side by side in the Voluum panel—clearer than ever. You get conversion data without fuss (and without creating postbacks). That simplicity could speed up your workflow and maybe even boost revenue.
Five Ways This Partnership Helps You
- Fast, postback-free setup
- Centralised view of traffic and player actions
- Precise tracking of campaigns and conversions
- Transparent player journey insights
- Automated campaign optimisation
See the pattern? It’s about stripping away the tedious bits so you can focus on growth.
Gleb Bichan, Product Lead at Affilka by SOFTSWISS, says it best: “Affiliate marketing success starts with data. By integrating Affilka with Voluum, we bring together two powerful platforms to give partners exclusive insights and a unified performance view in one place. This unique data enrichment creates new opportunities for smarter campaign optimisation, stronger decision-making, and ultimately, better business results.” Data really is the new frontier here.
Operators get plenty of perks too. Unified dashboards, role-based collaboration tools, real-time metrics on sign-ups and first-time deposits… It’s all designed to refine acquisition strategies on the fly.
And as Kamila Łuksza-Szpyt from Voluum points out, “In an era of tightening regulation and heightened transparency, the Affilka and Voluum integration revolutionises iGaming acquisition strategies. With centralised player information and no need for individual postbacks, operators can effortlessly optimise their campaigns and focus on what truly matters—acquiring quality players with ease.”
Ready to explore smarter tracking? Drop us a comment below and let us know how you’d use these features. Don’t forget to follow us on Facebook, Twitter, Pinterest for more affiliate insights!
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Sources:
- www.europeangaming.eu/portal/latest-news/2025/10/08/193339/affilka-by-softswiss-partners-with-voluum-for-smarter-affiliate-campaign-tracking/
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