Declining referral traffic? Keeping readers engaged feels like trying to fill a bottomless bucket. Thankfully, firmly.ai and CJ’s new alliance could be the solution we’ve been looking for.
A Scalable Native Checkout Solution
They’ve rolled out what they’re calling a scalable native checkout solution. In plain English: no more sending users off to merchant sites.
It’s slick. Transactions happen within your content—editorials, social posts, emails, even AI chatbots can host the checkout. And publishers? They finally see what folks actually buy, right down to customer-level insights. Crazy useful, right?
Why Publishers Should Care
Traditional affiliate links can feel… clunky. You click, you wait, you wonder if the sale ever happened. Now? Everything stays put. Real-time attribution means you get credit instantly. New revenue streams pop up in places you’d never thought to monetize.
Don’t get me wrong—this isn’t magic dust. It takes some integration work. But imagine replacing bounce rates with actual sales funnels. And hey, if Santi Pierini, CJ’s CEO, is saying affiliate marketing is the backbone of commerce media’s next era, I’m inclined to listen.
In other words, it’s not just about clicks anymore. It’s about hosting the sale where your audience already lives. And yes, that might just be the lifeline publishers need.
Ready to transform your site with native checkouts? Drop a comment below, share your thoughts, or follow us on Facebook, Twitter, and Pinterest for more insider tricks and updates!
Before you go, check these 13 real estate affiliate programs that actually pay.
Sources:
- www.finance.yahoo.com/news/firmly-ai-cj-forge-strategic-130000440.html
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