To succeed in affiliate software marketing, you’ll need the right tools to help automate your processes for efficiency and productivity. This includes automating sales, managing many affiliates, and measuring results to save you a great deal of time and effort.
However, choosing the right affiliate software can be daunting due to the number of processes involved in creating a successful affiliate marketing strategy. Besides, there are many affiliate software services out there, with more expected to emerge as we go.
From tracking to optimization to automation, this article offers tips on how to choose the best affiliate software to streamline your affiliate marketing processes. It also recommends some of the best affiliate solutions that will help you succeed in various aspects of affiliate program management. Read on!
What exactly is an affiliate software
Affiliate software is the tool you’d need to facilitate various aspects of affiliate program management in commission-based affiliate programs. This includes measuring results, monitoring commission payments, tracking referrals, and facilitating affiliate onboarding.
So why do you need affiliate software?
Well, affiliate software helps consolidate data in user interfaces with unique dashboards to give a visual representation of that data. This way, affiliates and merchants can generate reports from this data to help them compare the results of different affiliate campaigns.
What to Consider When Choosing an Affiliate Software
First, you’ll need to evaluate your company’s needs before choosing any affiliate software. There is no one-size-fits-all affiliate software for all businesses, meaning you’ll need to buy your ideal affiliate software based on your needs. That said, here are the factors to consider when choosing an affiliate software:
1. Features
The software you are looking for must be equipped with the features that’ll benefit your affiliate program. In this case, ensure the tool you intend to buy can accommodate the number of affiliates you have, as well as the tracking and reporting features needed in your affiliate program.
2. Cost
Evaluate your budget to know how much you will be willing to pay for affiliate software. Based on your needs, check if there are features you can get at a lower price. Most affiliate software services offer different plans with different prices.
Also, check if there’s a free trial and take advantage of it. It will help you know which plan best suits your business.
3. Available Integrations
Moving data manually poses the risk of information loss. Besides, it’s a tedious process. In that case, the right integrations will help you share data seamlessly.
Ensure you evaluate the integrations and plugins offered by the affiliate software you intend to buy. This includes checking the shopping cart solutions and payment gateways the software easily connects with.
Moreover, check if it supports integration with the tools you are already using. This includes customer support software, digital advertising, and e-commerce automation.
4. Use experience
When it comes to user experience, consider reading unbiased online reviews on platforms like Reddit and TrustPilot. You can also read up to 10 reviews and testimonials from other software review sites before settling on any affiliate software online to find social proof and other interesting pieces of information.
Moreover, ensure the software you choose is easy to use and navigate. This will save you a lot of time and reduce the chances of errors.
5. Customer support
If it is your first time to use a particular affiliate software, ensure it has the necessary support and training resources. Their services must be timely and have a comprehensive onboarding tutorial to help you use your newly acquired tool efficiently.
Some of the Best Affiliate Software Services Today
Here are the affiliate software solutions to help streamline your affiliate marketing process today:
1. Referral Rock
Referral Rock allows you to manage your affiliates and compensate them efficiently. Unlike other tools, this software can manage nearly all types of affiliates in your business.
You can use it to manage different influencer marketing programs. It allows you to run several programs, including ambassador programs, customer referral programs, word-of-mouth marketing programs, and more.
Referral Rock costs around $200.00 per month. However, they offer a free trial to welcome you to their platform.
Referral Rock’s highlights include:
- It can integrate with several applications, including ActiveCampaign, WooCommerce, Zapier, and more.
- It has an API.
- It’s ideal for small businesses, large enterprises, and public administrations.
2. UpPromote
UpPromote is a freemium affiliate software ideal for ecommerce brands looking to integrate Shopify store ecommerce. It allows you to track and analyze affiliate and referral campaigns online in real-time. Its primary focus is on B2B businesses.
It can automate tasks such as approval of leads and affiliates, generated affiliate links, quick coupons, etc. Besides, it has a customer referral feature to allow customers to refer to your products without having to join any affiliate programs.
UpPromote highlights are:
- Allows users to integrate ecommerce platforms with Shopify stores.
- It offers all the basics for starting affiliate campaigns for free.
- It’s ideal for businesses of all sizes.
- It gives free access to brands from over 20 customer categories.
3. Tune
Tune is an affiliate management system focused on financial affiliates, direct-to-consumer, and subscription-based brands.
Features like Tune Affiliate and Referral Tracking allow real-time conversion and event tracking. This is made possible by universal affiliate tracking links and deep links, which are all customizable for affiliates.
Moreover, Tune allows you to consolidate all your affiliate partners in one place. This way, you can view your progress in a user-friendly dashboard.
Key highlights of Tune are:
- It plugs all data into filterable reporting that is accessible in real-time.
- It supports cross-channel performance optimization.
- Automated payment processing.
- It allows for the customization of commission payouts.
- Offers an analytics tool for tracking essential conversion data on apps.
4. Post Affiliate Pro
This cloud-based affiliate software started as a customer development project in 2004. Currently, Post Affiliate Pro focuses on helping big and small businesses meet their sales goals through affiliate tracking.
With Post Affiliate Pro, you can track your customer transaction trend, commission payouts, and affiliate performance in a user-friendly dashboard.
The Pro plan costs $129/month, Ultimate will cost 249/month, and Network starts from $599/month.
Post Affiliate Pro’s Key highlights include;
- Offers promotional materials like banners and affiliate links
- It allows you to automate repetitive actions, including report generation and bonuses.
- It provides different reporting templates
- It offers all its 234 integrations to its clients regardless of their tier level.
Conclusion
As you can see from the information above, there’s a plethora of affiliate software services that can help you streamline your marketing processes. However, the key to choosing the right affiliate tool is evaluating your goals and determining the features you need.
Also, check its customer support, social proof, and cost so you can save time, scale your business, and earn more profits.
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