Do you want to make money from your fitness blog, social media account, or website? In this guide, we will explore the Peloton Affiliate Program; how it works and the benefits of joining it.
What is the Peloton Affiliate Program?
Peloton is a subscription fitness platform. They manufacture bicycles, exercise machines, and rowing devices that come with screens connected to the Internet. Peloton subscriptions let you to join live and on-demand workout classes. Tell a Friend About Peloton: and if they run off and order themselves a Bike or Tread using your affiliate, you get up to $100 off your next Peloton Apparel order, online or in person at a Peloton location.
Key Statistics and Insights
- Revenue trends for Peloton Inc: Peloton generated $2.79 billion in revenue for 2023, a 22% decline from the year before. Though that represented a decrease, it also marked a turning point in the company’s history, in which subscription revenue finally exceeded hardware sales.
- Subscriber counts: As of 2023, Peloton had close to three million subscribers with only one-quarter year-on-year increase of 9.7%. Also driving some of that growth, roughly 2.33 million subscribers in 2024 have signed up for the company’s digital-only memberships.
- Workouts put into motion: Peloton users completed 637 million workouts in 2023, a record, and an increase of 10.5% from the previous year. Subscribers averaged just under 20 workouts per month, a pretty good engagement rate.
Pros and Cons of Joining the Peloton Affiliate Program
Pros:
- Commission on Sales: Affiliates can earn up to $100 off your next Apparel purchase for each person you refer.
- Brand Recognition: Peloton is a well-known brand with a strong market presence, which can increase the likelihood of conversions.
- Quality Products: Peloton offers high-quality fitness products that customers love, making promoting them easier.
Cons:
- No money rewards for affiliates. You only get a discount on your next apparel purchase.
- Product Cost: Peloton products are priced higher, which could lead to longer decision-making times for potential buyers and possibly lower conversion rates.
- Niche Market: Since Peloton targets a specific market segment, affiliates need to have an audience interested in premium fitness equipment.
Peloton Affiliate Program: Commission and Cookie Duration
If you tell a friend about Peloton and they buy a Bike or Tread with your code, you get up to $100 off your next clothing buy. This can be online or at a Peloton store. The referral program keeps track of this for 30 days.
How to join Peloton Affiliate Program?
Before you join, please note these rules:
- You need to be a Peloton member.
- Both Peloton All-Access and App Members can give out Guest Passes. These passes let new users try Peloton classes for free on the app for 60 days.
- If you have a Peloton All-Access Membership (meaning you pay monthly for your equipment), you can refer up to 12 people for hardware purchases in 2021 and 6 people from February 17, 2022.
- Remember the “Give $100, Get $100” rule for All-Access Membership owners. When you refer someone who buys hardware, they get USD 100 off accessories, and you get $100 off your next Peloton Apparel order in your currency. Use one referral code per order.
To refer friends, get your referral code:
- Log in at members.onepeloton.com, click the dropdown menu by your photo, and select “Refer Friends.”
- Share your code with friends, but don’t post it widely on social media like a brand ambassador. We may block your code if we find it’s being misused.
- Watch your email for an apparel code after your friend uses your code to buy a Bike or Tread.
- If you have any problems, contact our Member support team at support@onepeloton.com or call 1-866-679-9129.
Promoting Peloton products through affiliate marketing
After you got a referral code, you need to start making some content that would be appealing to your potential customers. Before crafting your blog, social media posts, videos, or webinars sharing more about the benefits these products provide and educating your target audience, think about who your ideal Peloton market is when planning this initiative.
When selling Peloton, do not forget to highlight their offerings — the classes you are able to experience right from the comfort of your own home; leaderboard feature; competitions/workouts you join and new records you achieve. Describe your personal experience with Peloton and how they have fit into your fitness game; and if you’re honest, you will earn the trust of your followers and increase the chances that they will purchase through your affiliate code.
Use different marketing methods to promote your affiliate codes:
- Use best-related keywords for optimizing search engine content.
- Share through social media platforms.
- Collaborate with fitness influencers.
- And do paid ads to target mass.
The more specific traffic that you can pull towards affiliate codes, the greater your chances of making commissions.
Track and monitor the performance of your affiliate codes regularly to identify which content and marketing strategies are most successful at driving sales. Utilize the data provided by the Peloton Affiliate Program and adjust promotional efforts as necessary.
10 alternatives to Peloton Affiliate Program
If you’re searching for alternative fitness affiliate programs beyond Peloton, here are five alternatives you should consider:
1. NordicTrack Program
NordicTrack is a well-known brand in the fitness world. It offers a wide range of exercise equipment, including treadmills, ellipticals, and exercise bikes that rival Peloton’s offerings.
Benefits:
- Competitive commission rates
- A variety of products to promote
- Access to promotional materials and support
Joining is simple! Go to the NordicTrack affiliate program requirements.
2. Bowflex Program
Bowflex is another popular fitness brand that provides innovative solutions like the Max Trainer and the TreadClimber. Their affiliate program is one of the best fitness affiliate programs, and can be an excellent alternative to Peloton’s.
Benefits:
- Attractive commission structure
- Regular promotions and discounts
- Dedicated affiliate management team
Head over to the Bowflex affiliate program page and use our step-by-step guide to join this program.
3. ProForm Program
ProForm specializes in home gym equipment and is known for its treadmills, elliptical machines, and HIIT trainers. It offers interactive training experiences similar to Peloton.
Benefits:
- Competitive commissions on sales
- Frequent affiliate promotions
- High-quality, engaging products
Check out the ProForm affiliate program requirements page to apply for the program.
4. Life Fitness Program
Life Fitness is a global leader in commercial gym equipment but also offers a range of products designed for home use. They have a comprehensive affiliate program for their high-quality fitness products.
Benefits:
- Earn commissions on all qualified sales
- Access to a selection of premium fitness equipment
- Marketing assets and affiliate support
Wish to join? Visit our Life Fitness affiliate program review.
5. Rogue Fitness Program
Rogue Fitness is renowned for its durable and high-quality workout equipment, particularly within the CrossFit community. They provide everything from barbells to apparel.
Benefits:
- Commission on every sale made through your affiliate link
- Wide array of products to promote
- Strong brand recognition in the fitness community
Prospective affiliates should refer to the Rogue Fitness affiliate program post.
6. Horizon Fitness Program
Horizon Fitness specializes in durable exercise equipment, including treadmills and exercise bikes.
Benefits:
- Competitive commission rates with a high average order size (typically around $800).
- A wide range of products suitable for home fitness enthusiasts.
- Established brand recognition in the fitness industry.
Check out the Horizon Fitness affiliate program requirements page to apply for the program.
7. Onnit Affiliate Program
Onnit provides a variety of fitness equipment, supplements, and health products.
Benefits:
- Commission rates of 15% on sales.
- Endorsements from celebrities and athletes enhance credibility.
- Managed through a reliable affiliate network, ensuring support and tracking.
Joining is simple! Go to the Onnit affiliate program requirements.
8. Titan Fitness Program
Titan Fitness offers a comprehensive range of fitness equipment for home gyms.
Benefits:
- Attractive commission structure with frequent promotions.
- Diverse product offerings, from strength training to cardio equipment.
- Strong marketing support for affiliates.
Head over to the Titan Fitness affiliate program page and use our step-by-step guide to join this program.
9. ACE Fitness Affiliate Program
ACE (American Council on Exercise) focuses on fitness education and certification programs.
Benefits:
- Commissions on a variety of educational products and certifications.
- Access to a trusted brand in the fitness community.
- Opportunities to target audiences interested in personal training and fitness education.
Wish to join? Visit our ACE Fitness affiliate program review.
10. LifeSpan Affiliate Program
LifeSpan specializes in innovative fitness equipment designed for lifestyle integration, such as treadmill desks.
Benefits:
- Commission rates starting at 6% with potential for higher earnings.
- Real-time tracking and dedicated support for affiliates.
- Focus on workplace wellness, appealing to a growing market segment.
Prospective affiliates should refer to the LifeSpan affiliate program post.
There are plenty of benefits that affiliate marketers will have from each of the affiliate programs in the fitness equipment space. When looking at alternatives to Peloton’s affiliate program, take into account the products, commissions, and support provided by each company to find one that fits best with your target market.
Final Thoughts
An opportunity to partner with a well-known brand in the fitness space, the Peloton Affiliate Program has competitive commissions, quality products and its overall marketing support. Offering competitive commissions, quality offerings, and overall marketing support, the Peloton Affiliate Program is a pretty exciting opportunity to work with an established fitness brand. The Peloton program is definitely worth your time if you’re scaling your affiliate marketing.
Before you leave, check our section of the best sports affiliate programs for the latest ways to make money in this promising niche. Also, follow us on social media to receive the best and latest affiliate program:
Hi, I’m Ana Maria De La Cruz, a Content Marketing Specialist at Outreach Bee. I help businesses gain web exposure and build brand awareness. Our job is to write positively and to spread the word about client’s products/services, post the content in relevant blogs and share it across many social media networks. If you need my help, please contact me.
