IKEA is a widely recognized multinational group of Swedish origin that manufactures ready-to-assemble furniture, home accessories, and kitchen appliances. This brand has become representative of modern design and affordability. If you have a website or blog, you may wish to monetize it by joining the IKEA affiliate program. Here is all you need to know about it.
What is The IKEA affiliate program?
The IKEA affiliate program is just like other partnership programs: content creators, bloggers, and website owners can earn money by directing potential customers to IKEA and selling their products. Key features include:
- A unique link to IKEA’s website enabling affiliates to start their work;
- A percentage of the sale acquired by the affiliate after somebody completes an action on IKEA using the affiliate’s link.
IKEA Affiliate Program’s Pros and Cons
The IKEA affiliate program is a decent way for marketers to earn commissions on home and decor products. However, there are certain advantages and disadvantages to be aware of:
Pros:
- Decent commission rate. Although the rate is small, a standard 5% of the sale amount is relatively good, even among home-improvement products.
- Diverse product range. You have a choice of nearly all products offered by the company, which could be profitable considering they sell furniture, home improvement, decor, textiles, and dozens of other product categories.
- Popular brand. Most people in the world either love or hate IKEA, but ultimately, most enjoy their products. Besides, they are known to be extremely popular; many people order IKEA purely because they prefer it to furniture from thousands of other manufacturers. They even have a name for this, calling it the Ikea effect.
- Long cookie duration. 30 days are more than enough for customers to make their decision and purchase via your referral link.
- User reviews. Customers regularly note that the program is easy to use. Others emphasize how supportive IKEA’s customer support team was. Overall, users seem to highlight the brand’s positive attitude toward customers and affiliates.
Cons:
- No program details. Nobody knows the exact affiliate program conditions.
- Regional limitations. The biggest drawback is that Ikea’s affiliate program is not available to everyone.
- Potential affiliate members should also be aware that they may face competition. IKEA approaches many different affiliates, has an affinity for brands of all sizes, from small businesses to major corporations, and has high standards for inclusion.
Ikea Affiliate Program: Commission and Cookie Duration
As an affiliate, you may make commissions for bringing customers who later make purchases of IKEA’s products. Regarding earnings, the commission rate stands at around 5% for sales made along with your affiliate link. At times, this rate may increase to 7%. In addition, once a potential customer clicks on your link, the tracking cookie will remain active for 30 days. Thus, any purchases made within that period will guarantee you a commission.
How to Join the Ikea Affiliate Program?
The process of joining the Ikea Affiliate Program is as follows:
- Visit the Ikea Affiliate website and sign up for an account.
- Add details of the promotional purposes, such as what type of website you have or which social channels you promote on.
- Once approved, access Ikea marketing materials, which include a variety of images, banners, and text links.
- Integrate these materials into your content and start a campaign to attract new customers who may be interested in IKEA’s products.
- Most importantly, you will get an affiliate link that is unique to only you to track the sales resulting from your promotion.
- Review all affiliate requirements and policies and ensure you stick to them.
Remember to disclose your affiliate relationship to the retailer as required. Finally, make sure your content is not misleading.
Source: ikea.com
How to Make More Money with Ikea Affiliate Program
To make more money from the Ikea Affiliate Program, you need to plan more.
First, try to choose the right Ikea products to present to your readers and visitors. This might require looking at previous experience and being aware of what your audiences want and need. Following this idea, you will surely manage to choose the products that people will buy.
Secondly, organize the creation of content about the things you choose. You should demonstrate why these things are good, how they can be used, and what makes them decent. It will be perfect for writing reviews, ideas for room decorating, gift lists, or home projects with Ikea products. Posting nice visual content is also important in such a campaign since Ikea items look great. Thus, hundreds of photos and videos should accompany your written content.
Tools for Ikea Affiliates
When you become an official Ikea affiliate marketer, you receive numerous tools and help. The company’s homepage offers a wide range of pictures, banners, and links that can be posted on your website. Your posts will look appealing and beautiful, which is very important for selling.
The page also offers you several tools to monitor results:
- First of all, Ikea provides statistics on how many people see your posts and click on your links and banners. You can clearly see which parts of your post attracted your readers.
- Secondly, you can assess which products are more popular and should be presented more.
5 Popular IKEA Affiliate Program Alternatives
In this list, we will discuss five of the most popular alternatives to the IKEA affiliate program.
1. Wayfair Program
Credit: wayfair.com
Wayfair is one of the largest destinations for buying and selling items for homes. Their affiliate program is managed by CJ Affiliate. Most of the products you can link to are from over 18 million products provided by more than 11,000 global suppliers.
- Commission rate: usually between 5% and 7% per sale.
- Cookie duration: up to 7 days in most cases.
Affiliates are not only provided with a commission on each sale but also with banners, text links, and a product catalog. To join this program, check the Wayfair affiliate program page and follow the steps enumerated there.
Amazon Associates
Amazon is known to be the most versatile affiliate program due to its vast range of products. Your followers probably won’t be interested in buying just furniture, and that’s not a problem with Amazon, as they have whatever product you can think of.
- Commission rate: depends on the product category, but in general, it can be as much as 8% per sale.
- Cookie duration: 24 hours in most cases.
Their affiliate program is very easy to use, and you can choose from hundreds of banners, widgets, and APIs. To apply, please visit the Amazon associates program requirements page.
Bed Bath & Beyond Program
Credit: overstock.com
Bed Bath & Beyond (formerly Overstock) sells home goods, furniture, home decor, rugs, and many other things you can profit from.
- Commission rate: between 6% and 8% in most cases
- Cookie duration: up to 14 days
The program is managed by Commission Junction and you can find banners, text links, email creatives, and seasonal promotions to help you drive sales. Wish to join? Check the Bed Bath & Beyond affiliate program review.
Ashley Homestore Program
Credit: flexoffers.com
Ashley Homestore is one of the biggest home furniture manufacturers and retailers.
- Commission rate: Up to 6% per each sale
- Cookie duration: 30 days
Their program is run through Impact Radius and provides tracking tools and creative work to help you sell. Joining is simple! Visit the Ashley Homestore affiliate program guide and read the requirements.
Houzz Program
Credit: flexoffers.com
Houzz is a platform for home remodeling and design that helps people find everything they need to improve their homes. It links millions of houses worldwide with home improvements.
- Commission rate: up to 5% per sale
- Cookie duration: 30 days
Impact Radius also manages the program, and you can track everything in real-time and get paid monthly. People interested in applying should read the Houzz affiliate program guide.
Each of these affiliate programs can be equally beneficial to you in terms of earning extra income and will be helpful if you are trying to promote products related to the entire spectrum of home furniture and decorations.
Conclusion
The IKEA affiliate program is worth it. It is a good way to earn money online if you have a product promotion platform. To make the most profit working with the IKEA affiliate program, you must understand your audience, create quality content, and know how to promote it. IKEA is a well-known brand; you can greatly benefit from their popularity. Remember the potential cons and check if the commission rate suits you.
If you’re looking for other programs of such kind, don’t forget to visit our home and garden affiliate programs section. Also, follow us on social media to get the best and latest affiliate programs:
