With the growth of eCommerce comes a myriad of platforms that offer online shopping, including Temu and AliExpress. These two platforms offer affiliate programs that allow individuals or businesses to earn money by promoting their products. Today, we will thoroughly compare the Temu vs AliExpress affiliate programs.
Temu vs Aliexpress: What Are They All About?
Founded in September 2022, Temu is the newest player in the eCommerce landscape and is operated by PDD Holdings, which also runs Pinduoduo. Temu focuses on supplying consumers with many products at the lowest price possible in the U.S. It has a nice focus on trendy products, and it offers free shipping on many products.
AliExpress, in contrast, is a well-established platform owned by Alibaba Group that launched in 2010. Its platform offers consumers worldwide a way to connect with primarily Chinese suppliers, and an enormous range of products is available across many categories. AliExpress is known for competitive pricing but often struggles with shipping speeds and product quality.
Affiliate Program Structure
Temu Affiliate Program
- Commission Rates: Temu typically offers up to 20% commission on sales through affiliate links, making it an attractive option for affiliate marketers. This percentage is not offered by many other affiliate programs.
- Cookie Duration: Temu’s affiliate program typically lasts 30 days, meaning that if a customer clicks on an affiliate link, the affiliate will be credited for any purchases made within 30 days.
- Available Payment Methods: Affiliates can be paid via PayPal or bank transfer. However, particular payout limits can change.
- Affiliate Marketing Support: Temu offers its affiliates marketing resources, including banners, images of products, and promotional writing to help with their marketing campaigns.
- Audience: It is most effective for influencers and content creators targeting consumers in the United States who are seeking trendy and affordable products.
AliExpress Affiliate Program
Commission rates: AliExpress provides different commission rates of 5% to 50% based on different product categories. Some high-demand categories can offer higher commissions.
- Cookie Duration: AliExpress also offers a session-based cookie; but if you join through Awin of CJ Affiliate, the cookie is up to 3 days.
- Payment Methods: Affiliates can opt for various payment methods (e.g., PayPal and bank transfers) at particular payout thresholds.
- Affiliate Marketing Support: AliExpress offers extensive marketing resources, including product feeds, banners, and promotional tools tailored for different platforms (e.g., social media and blogs).
- Audience: The program is global because of product range and established presence in market.
Aliexpress vs Temu: Comparison of Features
| Feature | Temu Affiliate Program | AliExpress Affiliate Program |
| Commission Rates | Approximately 20% | 5% – 50% depending on category |
| Cookie Duration | 30 days | session-based – Up to 3 days |
| Payment Methods | PayPal, bank transfers | PayPal, bank transfers |
| Marketing Resources | Banners, product images | Extensive resources tailored for various platforms |
| Target Audience | Primarily U.S. consumers | Global audience |
Pros and Cons
Temu Affiliate Program
Pros:
- High commission rates (around 20%).
- Focus on trendy products that appeal to younger demographics.
- Free shipping on many items enhances attractiveness.
Cons:
- Limited brand recognition compared to AliExpress.
- Relatively new platforms may lack established trust among consumers.
- Fewer marketing resources compared to more mature platforms.
AliExpress Affiliate Program
Pros:
- Established reputation with a large global customer base.
- Extensive product range across multiple categories.
- Robust marketing resources available for affiliates.
Cons:
- Variable commission rates can be lower than those offered by Temu.
- Shipping times can be long due to international logistics.
- Quality control issues may arise due to reliance on third-party sellers.
Temu vs Aliexpress: Effectiveness for Affiliates
When it comes to which affiliate program potential affiliates may find to be more effective, a few things are at play:
- Market reach: Compared to Temu, which primarily serves the U.S. market, AliExpress has a wider international reach. This provides a wider audience potential for affiliates, making AliExpress an easier fit for distribution.
- Affilliate Product Selection: With more than 100 million products, AliExpress has a lot more variety to promote than Temu, which mainly focuses on trendy items.
- Trust factor: AliExpress has long established itself in the eCommerce space, making it easier for affiliates to promote. The newer platforms, such as Temu, will have a longer path to establishing consumer trust.
- Promotional Strategies: Affiliates also need to consider how they want to promote each program when deciding between them. While influencers or content creators focusing on trendy products may have better fortune selling Temu, those targeting broader audiences may like AliExpress better.
- Earnings Potential: While Temu pays a higher commission per sale, AliExpress has a wider product range and established customers, meaning that the overall earnings potential may be greater.
5 Affiliate Programs to Join Besides Temu and AliExpress.
Below are the 5 best Temu & AliExpress affiliate program alternatives to earn with affiliate marketing:
1. Amazon Associates Program
One of the most popular affiliate programs, Amazon Associates allows affiliates to promote a vast array of products available on Amazon. Depending on the product category, affiliates earn commissions from 1% to 10%. The program offers robust tools for tracking performance and generating links, making it accessible for beginners and experienced marketers.
Head over to the Amazon Associates Program page and use our step-by-step guide to join.
2. eBay Partner Network
eBay’s affiliate program enables affiliates to earn commissions by promoting eBay listings. With millions of products available, affiliates can target various niches. Commissions vary based on the category and can be as high as 70% of eBay’s sales revenue, depending on the item sold.
Wish to join? Visit our eBay affiliate program review
3. ShareASale Program
This affiliate network connects affiliates with various merchants across different industries. ShareASale offers flexible commission structures and provides affiliates access to various marketing materials. Its diverse merchant base allows affiliates to find products that align with their audience’s interests.
Prospective applicants should refer to the ShareASale affiliate program post.
4. CJ Affiliate Program
CJ Affiliate is a well-established affiliate marketing network that partners with numerous brands across various sectors. Affiliates can choose from a wide range of products and services to promote, often benefiting from higher commission rates and exclusive offers.
Joining is simple! Go to the CJ affiliate program requirements.
5. Rakuten Marketing Program
Rakuten is another major affiliate marketing network that connects affiliates with various brands. It offers competitive commission rates and a user-friendly interface for tracking performance. Rakuten is known for its strong relationships with well-known retailers, making it an attractive option for affiliates looking to promote reputable brands.
Check out the Rakuten affiliate program requirements page to apply for the program.
These options offer various ways for affiliates to earn commissions from their web traffic while appealing to audiences and interests.
Temu vs Aliexpress Affiliate Programs: Final Thoughts
Both Temu and AliExpress offer affiliate marketing programs that can help you monetize your online presence. Temu’s rates are appealing, and the company focuses on trendy products that will appeal primarily to U.S. consumers; on the other hand, AliExpress features an extensive selection of products with an established reputation in global markets.
So, which one should you stick to as an affiliate? You have to think about your audience, outreach methods, which product will give you better returns, and so on before making a call between these two. In the long run, using both affiliate programs, paired together may still make sense for maximizing the potential earnings even better.
Don’t forget to check the Temu influence program as well. Also, take a look at our Retail Affiliate Programs section for similar opportunities. Finally, follow us on social media for affiliate tips and the latest affiliate programs:
