The Lululemon Affiliate Program is a great chance for social media influencers, bloggers, and avid gymgoers to make commissions off a much-loved sportswear brand. If you’re wondering how this system works, how you can join, and whether it is worth your time, this comprehensive guide will provide you with all the info you need.
What is the Lululemon Affiliate Program?
As a Lululemon affiliate, you can earn money from introducing Lululemon products to your audience. If somebody clicks through to the product page using your special affiliate link and makes a purchase, you receive a commission for that sale. The program is built on word-of-mouth marketing and influencer promotion, aiming to bring Lululemon to new customers and compensate affiliates for their efforts.
How Does the Program Work?
After being accepted into the program, you are provided with an exclusive affiliate link or code that you share with your audience. If someone clicks on your link and makes a purchase with Lululemon, the sale is tracked to you and you earn a commission.
The program offers a 30-day cookie duration. So, if the visitor returns within 30 days of clicking your link and make a purchase, there’s still a chance for you to get a commission.
You can choose to receive payments either through direct deposit or by cheque. Affiliate membership is free, so there’s no upfront investment in order to become an affiliate.
Commission and Potential Earnings
The commission rate is one of the most important factors in affiliate programs. Lululemon pays a 5% commission to affiliates for sales made through the affiliate links. Although it’s a little below average when compared to other fitness and fashion affiliate programs, it could still be super profitable since Lululemon is known to have products with price tags on the higher end.
A pair of leggings, for instance, may cost around $100, meaning you would receive about a 5% commission per sale — or $5. If you have a significant or active following, those earnings can add up quickly.
The 30-day cookie duration also ensures you maximize your potential earnings from repeat visits.
Who can participate in the Lululemon affiliate program?
Lululemon has established some very specific requirements to guarantee that their affiliates have a legit and engaged audience:
- You must be 18 years or older.
- You must be a resident of the US or Canada. Other countries’ affiliates, unfortunately, are not eligible.
- You have to be a professional or creator account on Instagram with at least 3,000 followers. This is a good thing, as it basically makes sure you’ve got a sizeable reach so that you can promote the products well.
- You have to fill out an application explaining why you want to join, a little bit about yourself, and how exactly you intend to promote the brand, and provide URLs to all of your social media or blog sites.
These prerequisites make the program less than perfect for the newbie without any existing online presence. But if you have a decent following already and you love posting about fitness or lifestyle, it’s a great fit.
Pros and Cons of the Lululemon Affiliate Program
Pros
Here is why I believe the Lululemon affiliate program is good:
- Brand Authority: Lululemon is a recognized, high-end activewear brand with a strong customer following, so it’s easier to market and convert sales.
- High Commissions: Affiliate marketers will typically receive around 7% on sales. This can add up given Lululemon’s high price tag.
- 30-day Cookie Duration: Provides more opportunities for affiliates to earn a commission from new user long after they click a link.
- Marketing Tools: Affiliates receive quality marketing materials and special promotions to reach their followers.
- Wide Range of Products: Ranging from yoga pants to accessories, affiliates can effectively target Lululemon’s products to various sections of their audience.
- Sticky Customers: Great opportunities for earning recurring income, thanks to buyers who keep coming back.
Cons
The program offers plenty of benefits, but it comes with some caveats:
- Tough Entry Requirements: You need a minimum of 3,000 followers on Instagram, and you have to live in the U.S. or Canada—ruling out a lot of potential affiliates.
- Lower commission rate: The average 7% commission is also on the lower side compared to a few other similar brands offering higher rates.
- Premium Price Point: Lululemon is more expensive so there may be a fewer people in your audience willing to purchase.
How to Join the Program
It’s easy to join the Lululemon Affiliate Program:
- Check their official Awin page to start you application.
- Complete the application form, including personal, contact, social media, and promotional details.
- Wait for approval. This can take a few days while the staff screens your application.
- If you’re approved, you’ll receive access to your affiliate dashboard, marketing resources such as banners and images, and a unique affiliate URL.
You can now begin promoting Lululemon products directly from your blog, Instagram, YouTube, or any other channel.
Tips to Succeed as a Lululemon Affiliate
If you are considering joining Lululemon, here are some things that may help you succeed:
- Target the Right Followers: Just be sure that your followers are interested in fitness, yoga, or healthy active living to increase your conversion chances.
- Content: Post about anything related to Lululemon; share your thoughts, pictures, opinions and whatever else you can think of that is related.
- Diversify Platforms: Don’t put all your eggs in the Instagram basket; have a blog, use YouTube or Pinterest, or send out email newsletters.
- Stay Current: Research and follow new product launches, sales and promotions so you can post about them.
- Communicate with Your Audience: Respond to enquiries and create trust so your followers use your links to make a purchase.
Top 5 alternatives to the Lululemon affiliate program
Below are five decent Lululemon affiliate program alternatives for fitness and lifestyle affiliates:
Reebok Program
Reebok is the go-to brand for comfortable and stylish sportswear, with a deep fitness heritage. Their commission is at 7%, and they have a 30-day cookie duration. It’s suited to affiliates in the athleisure and fashion-forward fitness space. Reebok sends frequent product releases and exclusive sales offers to keep your followers interested.
Check out the Reebok affiliate program requirements page to apply for the program.
Muscle & Strength Program
Muscle & Strength offers a huge selection of supplements and products, with a flat 10% commission. This is an awesome program for affiliates who cater to bodybuilders and hardcore fitness fans. They have a plethora of marketing tools and resources for affiliates. The cookie duration is 30 days as well.
Under Armour Program
Under Armour is a trusted sports equipment brand in the market, known for quality and innovation. They have an affiliate program that pays 5% commission and has a 30-day cookie period. It is great for lifestyle and fitness affiliates who promote trusted performance gear such as HeatGear and ColdGear.
Joining is simple! Here is how to enroll in the Under Armour affiliate program.
LifeSpan Program
LifeSpan, which focuses on fitness equipment like treadmill desks and folding treadmills, has long catered to workplace wellness and home exercise enthusiasts. They provide commission rates beginning at 6% as well as a generous 90-day cookie lifetime. Dedicated support and real-time monitoring are available for affiliates.
Nike Program
Nike is the undisputed king of sports apparel and footwear. They have an affiliate program that rewards up to a 15% commission, but the cookie window is limited to 7 days. It’s ideal for affiliates with audiences that love top-of-the-line athletic gear and popular sneaker drops. Nike offers creative banners and frequent updates to ensure fresh content.
Visit the Nike affiliate program page and follow our step-by- step guide to sign-up.
Final Thoughts
I think the Lululemon affiliate program is a good one if you have a fairly good following already and your readers are interested in fitness, wellness, or lifestyle. It’s easier to promote thanks to the brand name and quality products, and the 30-day cookie window is a great bonus. If you’re new to affiliate marketing or don’t have an existing audience, you may find the entry thresholds frustrating.
The 7% is good, but not the best. So, you can join other affiliate programs and have multiple sources of earnings. Plus, Lululemon products tend to be on the more expensive side, so you’ll need to emphasize their value and quality to convince potential buyers.
This can be a financially rewarding and community-impactful program if you are passionate about fitness and have a platform where you can share that passion.
Explore our sports affiliate programs section for more opportunities. Also, follow us on social media to stay in the loop:
Sources:
- www.shop.lululemon.com/story/affiliates-creators
- www.shop.lululemon.com/en-ca/story/affiliates-creators
- www.shop.lululemon.com/help/programs-and-discounts/affiliates-and-creators
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