Finding a decent casino affiliate program feels a lot like stepping onto a loud, crowded gaming floor for the first time. There’s noise everywhere, flashing lights, and everyone’s promising you a jackpot. But if you’ve been around the digital marketing block for even a week, you know a “50% RevShare” offer is pretty much worthless if the casino has a habit of “shaving” leads or hiding behind confusing fine print.
The landscape has changed. Gone are the days when you could just post a few banners and wait for the checks to arrive. These days, you need partners who pay on time and won’t penalize you just because one “whale” hit a lucky streak on your watch.
Key Takeaways
- Casino affiliate programs let you earn commissions by referring players to gambling sites using RevShare, CPA, or Hybrid models.
- Top-tier partners can lock in up to 60% revenue share or $500+ per acquisition, making it a solid way to scale passive income.
- Success comes down to picking programs with “no negative carryover” and solid tracking so you actually get credited for every click and deposit.
12 Best Casino Affiliate Programs to Join in 2026
1. Lottoland Affiliates
Lottoland is a unique beast because they give your audience access to the world’s biggest jackpots without them needing to be in the country where the draw happens. While they started with lottery betting, their casino and sportsbook sections have become massive conversion drivers.
Their affiliate program is award-winning for a reason—they offer a solid RevShare starting around 25% that can climb to 35% based on performance. They use the Income Access platform, which is famous for its “deep-dive” data. Plus, they operate with no negative carryover, so one lucky Powerball winner won’t tank your earnings for the rest of the year.
2. Royal Partners
Royal Partners usually ends up at the top of these lists, and it’s not just a fancy name. They are direct advertisers for brands like Lex, Starda, and Monro.
The real draw here is how they handle “negative carryover.” If your referred players win big this month, most programs make you “pay” that back out of what you earn later. Royal Partners usually just wipes the slate clean every month so you can start fresh. You can get up to 60% RevShare, though you’ll probably start a bit lower until you show them the quality of your traffic.
3. 22Bet Partners
If you want a brand that almost sells itself because everyone recognizes it, 22Bet is a heavy hitter. They cover a huge footprint—Europe, Africa, and Asia—which is perfect if your audience isn’t stuck in just one country.
The setup is flexible. You can go with RevShare (often hitting 50%), CPA, or a Hybrid deal. They also have a sub-affiliate program. It’s a handy 5% kickback if you refer other marketers, which might not seem like much, but it definitely adds up if you have a decent network.
4. N1 Partners
N1 Partners is known for its high “retention” rates. To put it simply, they’re great at keeping the players you send them. They use in-house VIP programs and localized bonuses that make players feel like the casino actually wants them there.
From an affiliate perspective, their “R2D” (Registration to Deposit) conversion rates are impressive—sometimes hitting 70% for high-intent traffic. They manage over 10 brands, so you aren’t stuck putting all your eggs in one basket.
5. 888Starz Partners
888Starz is an interesting player because they jumped on the “crypto-friendly” model early. In today’s market, that’s a huge edge. A lot of players want the privacy and speed that comes with crypto, and 888Starz hits that mark perfectly.
Their commission structure is aggressive. You can pull in up to 50% RevShare or a CPA of around $500 per player. They’re also pretty open to different traffic sources, whether it’s social media, SEO, or Telegram channels.
6. Betsson Group Affiliates
Betsson is the “old guard.” They’ve been in the game for over 60 years. When you sign up with them, you don’t have to stay up at night wondering if the company will still exist next month.
Since they are so established and regulated, their compliance rules are tight. Don’t try any “black hat” tricks here; it won’t work. But if you have a clean, high-authority site, the trust people have in the Betsson brand makes for very easy conversions.
7. PIN-UP Partners
PIN-UP is a major force in the CIS region and is growing fast in LATAM and India. They are direct advertisers, so there’s no middleman taking a slice of your commission.
They use a specific branding style that converts really well with certain groups. Beyond the aesthetics, the backend is solid—you get detailed analytics and a personal manager who actually gets back to your messages.
8. 7StarsPartners
If you want variety, 7StarsPartners is tough to beat. They represent over 15 brands under several licenses. This is a huge perk because if a player gets bored with one brand, you can just point them toward another one in the same system.
They offer a generous revenue share that can climb to 60%. Most importantly, they operate with no negative carryover, so your balance resets at the start of every month.
9. AffAlliance
AffAlliance focuses on brands like Golden Lion and Bovegas. They offer a flat 40% revenue share right from the start for many new partners.
While they don’t have a massive portfolio of a hundred brands, they focus on US-friendly traffic, which is basically a goldmine if you can handle the SEO competition. No negative carryover is the standard here, which is always a win.
10. 1win Partners
1win has seen a massive surge lately, mostly because they’ve gone all-in on emerging markets like India and Latin America. They offer some of the highest starting RevShare rates you’ll find, often starting people at 50% if the potential is there.
The 1win platform is an “all-in-one” setup—casino, sports, and their own games. This variety keeps players from drifting away; if they get tired of slots, they might jump over to sports betting, and you still get your cut.
11. BitStarz Affiliates
If your niche is strictly Bitcoin and crypto, BitStarz is arguably the most respected name out there. They’ve picked up multiple “Best Casino” awards from sites like AskGamblers.
Their program is straightforward: 25% to 40% RevShare. The real draw isn’t just the percentage; it’s the player experience. BitStarz handles withdrawals in minutes, which builds the kind of loyalty that keeps your commissions coming in for a long time.
12. V.Partners
This program is the muscle behind brands like Vulkan Vegas and Ice Casino. They’ve built a strong reputation across European and LATAM markets.
The transparency here is a big plus. Their reporting tools are detailed, letting you see exactly where a player came from and what they’re doing. They pay out every week, which is a total lifesaver for smaller affiliates who need to pump that cash back into ads or content quickly.
The Reality of “No Negative Carryover”
Most new affiliates get tripped up right here. Most programs will tell you that you earn a percentage of “Net Gaming Revenue” (NGR).
NGR is basically: Total Bets – Total Wins – Bonuses – Admin Fees.
If a player you referred hits a $10,000 jackpot, your NGR goes deep into the red. Without “No Negative Carryover,” you’d have to wait for future players to lose $10,000 before you ever saw another cent. Check the fine print for this every single time. It’s the difference between a steady paycheck and a ghost town of an account.
Which Model Should You Choose?
The debate between CPA and RevShare is as old as the industry itself.
- CPA (Cost Per Acquisition): You get a flat fee (like $150) as soon as the player deposits. It’s great for quick cash flow, but once you’re paid, it’s over.
- RevShare: You get a percentage of the player’s losses for as long as they keep playing. It’s a slow burn, but this is how you actually build wealth. One “whale” can literally pay your rent for a year.
- Hybrid: A mix of both. Maybe $50 upfront and 20% RevShare. It’s a safe middle ground.
Frequently Asked Questions
How much do casino affiliates actually make?
It’s all over the place. A beginner might make $100 a month, while top-tier affiliates with high-authority sites or huge social followings can pull in six or seven figures a year. It’s entirely performance-based.
Is it legal to be a casino affiliate?
Generally, yes, but it depends on where you and your traffic are. You aren’t running the gambling site; you’re just a marketer. However, you have to follow local rules, like adding “18+” warnings or responsible gambling links where they’re required.
Do I need a website to join these programs?
Most programs prefer it because it shows you have a “home base.” However, plenty of programs now accept influencers on Twitch, YouTube, or Telegram, as long as the traffic is real and not “incentivized.”
What is “shaving” in affiliate marketing?
Shaving is an unethical move where a casino doesn’t report all the sign-ups or deposits you send them. It’s hard to prove, which is why sticking to reputable programs with good ratings on industry forums is the only real way to protect yourself.
Wrapping Up
The world of iGaming is lucrative, but it isn’t a walk in the park. The competition is fierce and the rules change constantly. If you’re looking for a realistic, step-by-step breakdown on how to join these programs, we’ve got you covered with the full guide.
What’s your experience been like with these networks? Have you found a “hidden gem” that isn’t on the list, or maybe a program that didn’t live up to the hype? Drop a comment below and let’s talk shop.
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Sources:
- www.roiads.co/blog/best-gambling-and-casino-cpa-networks/
- www.businessofapps.com/affiliate/casino/
- www.diggitymarketing.com/best-affiliate-programs/casino/
- www.igamingsuppliers.com/suppliers/online-gaming/affiliate-marketing/affiliate-programs/
- www.scaleo.io/blog/igaming-affiliate-programs-complete-guide/
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