Streaming on Twitch is a fun way to share your passion for gaming with an audience. With proper actions, you can actually make money from this passion. And here are seven reliable ways to make money on Twitch.
Twitch Affiliate and Partner Programs Explained
In order to access most Twitch money making opportunities, you’ll need to become an affiliate. You’ll need a minimum of 50 followers, stream for eight hours total over seven days, and have an average of three viewers in the past 30 days. Twitch will invite you to become an affiliate once you reach these numbers. Beyond that, some of the top creators can apply to become a partner under the Partner Program and get more from revenue share, emotes, and ad tools when they have established a large, active audience.
How to make money on Twitch
Earn Through Subscriptions
Your followers can subscribe to your channel at $4.99, $9.99, or $24.99 a month. Affiliates and Partners split income 50/50 with Twitch. Subscribers get perks, such as custom emotes, badges, ad-free viewing, and sub-only chats. Through Twitch’s annual “SUBtember” event, new subs often receive discounts so that you can hit subscriber goals faster.
Get Tips with Bits
Bits are virtual tokens viewers can buy from the platform and then use to “cheer” during chat. 1 Bit = 1 penny (1 cent USD), and you get to keep 100% of the Bits you receive. You can create your own “cheermote” emotes and create fun alerts to honor top Bit givers onscreen. People who love you want ways to support you from within Twitch, and Bits add a fun, interactive element to your stream.
Run Ads on Your Channel
When you become a Partner, you are able to run ads during your streams. You make around $3.50 for every 1,000 ad viewers, but the rate can be different depending on your region and the time of year. To maximize ad revenue: Have around 3 ads per hour. You can boost your revenue split from 30% to 55% with the Ads Incentive Program. The only thing to watch out for is over-advertising, since too many breaks can lose viewers.
Accept Direct Donations
You can even receive donations before you’re an affiliate through PayPal, Streamlabs, or other services. Add a “Donate” button or panel on your channel page, and build a chat command so viewers can tip you with one click. Many streamers offer a shout-out/exclusive on-screen alert or special chat interaction to donors as a way to show appreciation and incentivize future donations.
Promote Affiliate Links
With affiliate marketing, you receive a cut off any product you recommend. Enroll in programs such as Amazon Associates, or search for independent affiliates who are associated with your content. Use your links on your panels, bots, or stream overlay. When someone clicks your link and buys the product, you get a percentage of the sale. It can also turn into a sustainable income source once you have an audience you can sell ads to.
Sell Merchandise
Branded merch—t-shirts, hats, mugs—not only lets fans show support but also gets your name out. Utilize services like Streamlabs Merch or Shopify to create, list, and ship products without upfront expenses. Consider adding a merch panel to your Twitch page or sharing links in the chat. When you sell gear, you make the profit margin that you set up in the store’s settings. Merch can become a passive income stream that you can depend on over time.
Land Sponsorships
Brands often look for streamers to promote products via shout-outs, dedicated streams, or display banners. You can reach out directly to companies whose products you already use or join influencer platforms that connect streamers with sponsors. Always disclose paid partnerships clearly, following FTC guidelines and Twitch’s rules. A well-placed brand deal can bring in hundreds or even thousands of dollars per month once your viewership is high enough.
Grow Your Brand to Earn More Money
Whatever your revenue method, it is most effective with viewers who enjoy and trust your streams, of course. Stream consistently on a schedule, interact with chat, and share clips on social media to gain new followers. Cross-promote with other streamers to reach new audiences. As you mature, you’re eligible for more Twitch features and higher revenue shares; your channel will be a reliable source of income.
Here , you can learn about Twitch Affiliate vs Partner. Also, connect with us on social media for more affiliate tips:
Sources:
- www.streamscheme.com/how-to-make-money-on-twitch
- www.shopify.com/blog/how-to-make-money-on-twitch
- www.bloggingwizard.com/make-money-on-twitch
All images are AI-generated

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