VRBO, which stands for Vacation Rentals by Owner, is an international platform connecting guests with property owners and managers worldwide. As both hosts and travelers alike can join the affiliate program to earn extra income recommending renters/travelers, this service allows everyone a chance to increase their earnings with VRBO. Let’s examine how it works so we can maximize our earnings with this lucrative venture!
Understanding the Vacation Rental Market
Recent years have witnessed incredible expansion of the vacation rental market. Through platforms such as VRBO, travelers now have access to an array of unique yet cost-effective accommodations; from cozy mountain cabins to beachfront villas – vacation rentals provide travelers with a more personalized and authentic travel experience than hotels can. More consumers are opting for vacation rentals over traditional hotel stays.
As an affiliate marketer, understanding the dynamics of the vacation rental market is critical to your success. By capitalizing on this growing trend, you can position yourself as an invaluable resource for travelers searching for their ideal accommodation during their next getaway. With VRBO’s extensive collection of properties in popular travel destinations worldwide, you can reach a broader audience while earning commissions for every booking made through your affiliate links.
What is the VRBO affiliate program?
VRBO affiliate programs are among the premier hotel affiliate programs. With over 2 million places to stay available to your audience, you are rewarded for each booking completed!
Your commission depends on your network and country, typically between 2% % and 4%. The cookie duration typically allows 7 days after a user clicks your link and makes a sale to qualify for commission payments.
VRBO Affiliate Program’s Pros and Cons?
Here is our opinion of an online rental property booking site.
Pros:
- Explore Options: With more than 800,000 properties across 100 countries and an unrivaled search filtering experience, VRBO makes sure you will find something suitable. Filter by date range, price point, size/style preferences, or amenities/property type until you find exactly what’s perfect.
- Book with Confidence: VRBO offers various guarantees and insurance policies to ease your mind when booking online. Whether it’s sudden cancellations or accidental damage during your stay, VRBO has your back covered. Plus, all payments made through its site via PayPal, eCheck, or credit card are completely safe!
Cons:
- Self-Service Resolution: VRBO is an advertising space connecting renters with property managers. As such, any rental issues should typically be taken up directly with them (and VRBO may step in for serious matters if needed); they cannot compel refunds from owners/managers themselves.
- Payment Methods to Consider: Some owners or managers may ask you to make payments outside the website, preferring direct contact for alternative payment arrangements. We advise being wary of such listings since payments made off-site via cash, check, or money order aren’t covered by VRBO’s safeguards.
How to Become a VRBO Affiliate
VRBO is part of the Expedia Group. Image Credit: expediagroup.com
The VRBO Affiliate Program is designed to be simple and accessible even for novice users. Here’s how it works:
- Join VRBO Affiliate Program: Ready to be a VRBO influencer? The first step is joining their affiliate program. Simply complete and submit the application with information about yourself, business contacts, and services provided. Once submitted, it may take a few days for VRBO to review and respond. Upon approval, you’ll access your affiliate dashboard, where your unique referral link awaits!
- Integrate Your Referral Link into Content: It’s time to make money with your content by including your VRBO referral link. Find blog posts that align with what VRBO offers and where readers might benefit, then add the link into an anchor text that’s both clickable and pertinent. Then, focus on creating more engaging pieces while your audience starts clicking and booking! For every completed sale, you are guaranteed at least a 2% commission from every sale completed through your link.
5 Tips for promoting VRBO as an affiliate
As an affiliate, your success depends on your ability to efficiently promote the products or services you’re affiliated with. When it comes to VRBO affiliate promotion, there are various strategies you can employ to maximize earnings. Here are a few pointers for getting you underway:
1. Generating Engaging Content
Providing value to your audience is at the core of every successful affiliate marketing strategy. Make your content interesting by emphasizing the advantages of vacation rentals while showcasing VRBO listings – this could include informative blog posts, captivating videos, or photo galleries designed to draw in visitors who may book through your affiliate links. The more compelling and engaging your content is, the higher its likelihood will be for success!
2. Utilize Social Media
Social media is an effective way to reach a wide audience and promote VRBO’s offerings. Establish strong presences on platforms like Instagram, Facebook, and Twitter by regularly posting VRBO-related content that showcases VRBO properties. Hashtagging content about them is ideal here, as hashtags help expand reach. Engaging with followers and travel influencers collaborating together on expanding reach and connecting with potential travelers through affiliate links on these channels also helps.
3. Optimize Your Website or Blog for Conversions
If you own or run a website or blog, ensure it is optimized for conversions by creating clear call-to-action buttons that direct visitors directly to VRBO listings and persuasive copy; eye-catching visuals, persuasive copy, and strategic placement will entice visitors to click through your affiliate links and click your affiliate links. Likewise, be sure that it is mobile-friendly since an increasing number of travelers book accommodations through smartphones or tablets.
4. Make Valuable Recommendations
Establish yourself as an authoritative source by offering helpful recommendations to your audience. Share personal experiences with VRBO properties, highlight unique features and amenities, and provide insider tips for making the most out of a vacation rental experience. By giving honest and helpful recommendations to your target market, you will increase trust between yourself and them, increasing their likelihood of booking through your affiliate links.
5. Offer Exclusive Deals and Discounts
Everyone appreciates a good bargain, so negotiate exclusive discounts with VRBO or offer special perks to those who book through your affiliate links. Be sure to highlight these offers prominently in promotional materials, emphasizing the value they’ll gain by booking through you and stressing how powerful of an incentive these deals and discounts can be in convincing potential travelers to choose VRBO and book via your affiliate links.
Utilizing these strategies, you can effectively promote VRBO as an affiliate and increase the chances of earning generous commissions through bookings made through your links.
Final Words
The VRBO Affiliate Program offers an excellent way to monetize your online presence and generate additional income streams through intelligent promotion. Perfect for bloggers, social media influencers, or just anyone passionate about travel! Dedicatedly and effectively marketing yourself can open a whole new stream of income.
Before you leave, check our section of the best travel affiliate programs for the latest ways to make money in this promising niche. Also, follow us on social media to receive the best and latest affiliate program:
