 to boost your holiday sales.){kind=link}
So, you’re looking to capitalize on the Christmas affiliate rush? Everyone and their dog seems to be doing the classic unboxing video this time of year—and sure, they work—but if you want your affiliate commissions to really pop like a bottle of holiday bubbly, you need to go beyond just peeling off the cellophane. Video is a powerful tool. Think about it: video can boost conversion rates by nearly 50%, and for a season defined by hurried, emotional buying, that visual clarity and warmth are totally essential.
You don’t need a massive production budget, either. What you do need is a thoughtful strategy that addresses the specific headaches a Christmas shopper deals with. It’s about showing value in a real-world, festive context. So, let’s dig into five types of affiliate videos you should absolutely be creating to drive those conversions.
1. The Hyper-Specific Gift Guide
Don’t just do a general “Gifts for Everyone” video. That’s too broad, too much noise. You need to zero in. Christmas shoppers are often searching for answers to very specific problems, like “gifts for a brother-in-law who already has everything” or “top tech gifts under $100.” By creating a video titled something like “7 Genius Gifts for the Sustainable Traveler” or “Best Cozy Home Essentials for Under $50,” you catch that high-intent traffic.
You’re solving a problem for your viewers, cutting through the clutter. Instead of showing the latest iPhone (which everyone is doing), consider a video on “The Must-Have Accessories for the New iPhone 17 Pro Max.” You could feature affiliate products like a durable travel case, a wireless charging stand, or even a specific screen protector kit. You become the helpful, thoughtful friend, not just a salesperson. It’s a genuine relationship builder, which, honestly, is what good affiliate marketing is all about.
2. The “How-To-Use-It” Holiday Scene
This moves beyond the what and dives right into the how. Instead of just showing a product, show it being used in a real, festive scenario. If you’re promoting a stand mixer, don’t just show the box; show yourself making a decadent batch of Christmas cookies while talking about its quiet motor and easy-clean attachments.
Are you selling a specific smart home device, maybe a new set of ambient LED lights? Create a short clip demonstrating how to set them up to play a beautiful, festive light show while you’re hosting a small holiday gathering. This type of content, often called a use-case series, works wonders because it allows the viewer to instantly visualize that product fitting seamlessly into their Christmas. You’re selling the experience, the holiday cheer, not just the widget itself.
3. The Urgent Last-Minute Lifesaver
We all know this person, right? The shopper who waits until December 20th and then panics because standard shipping is out the window. This is a conversion goldmine, though it might make you sweat a little. Create a video focused entirely on last-minute solutions.
This could include affiliate links for digital products, maybe online courses or software subscriptions, that require zero shipping time. Or perhaps you focus on retailers who offer guaranteed next-day delivery right up until a specific cutoff date. For example, a video titled “5 Life-Saving Digital Gifts You Can Buy Right Now” would hit the sweet spot for those frantic, high-urgency buyers. The sense of urgency is real, and your video should reflect that desperate, “help me” feeling they have.
4. Comparison and “Versus” Videos
People are skeptical, especially when they’re about to drop a chunk of cash on a gift. They want to know they’re making the best choice. A comparison video tackles this head-on. Don’t just promote one version of a product; put two or three similar items up against each other.
Maybe you compare “The Top 3 Budget Coffee Makers for a New Homeowner” or “High-End Noise Cancelling Headphones: Bose vs. Sony vs. Apple.” You act as the impartial, informed judge, laying out the pros and cons. When you make the comparison fair, you build massive trust. That trust is what makes the click on your affiliate link feel like the natural, inevitable next step.
5. Festive “Behind-the-Scenes” Content
Authenticity is huge, and sometimes you just need to pull back the curtain a little. Your audience connects with you, the person, not just the products you’re selling. Consider a short, almost lo-fi video showing your own holiday preparations, naturally weaving in affiliate products.
You could film a “Decorate with Me” video where you use certain festive decorations (affiliate links for the decor). Or maybe it’s a “What I’m Making for Christmas Dinner” video that features a new kitchen gadget or a specialty food item (affiliate link for the ingredient kit). This kind of user-generated feel often performs extremely well, especially on platforms like TikTok and Instagram Reels, because it feels real and less like a slick advertisement. It’s the human touch that converts.
Ready to start filming? Which of these five ideas are you going to try first this holiday season? Drop a comment below and let us know! And don’t forget to follow us on Facebook, Twitter, and Pinterest for more tips on maximizing your affiliate income.
Christmas is just around the corner; here are a some affiliate programs with sky-high holiday commissions. And make sure you check our guide to fix your funnel for huge 2026 earnings.
Sources
- www.reachsolutions.co.uk/resources/blog/large-business/christmas-video-marketing-ideas-and-tips-for-businesses-and-marketers
- www.hostinger.com/ca/tutorials/affiliate-marketing-statistics
- www.tapfiliate.com/blog/5-holiday-content-ideas-for-affiliate-marketers/
- www.mytotalretail.com/article/customers-are-for-life-not-just-for-christmas-why-your-holiday-marketing-strategy-should-be-year-round/
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